To Bing or not to Bing? Google vs. Bing

Everyone knows, Google is the biggest search engine (SEO Tools) on the planet with 65% market share.

More than 2 million searches will have been done on Google as you watch this capsule.

Bing accounts for about 15% of searches done on the Web, largely because the integral of Windows 10 is not obvious to change!

We do not talk too much about others since Yahoo, Ask and the others collect together only 20% together.

Google and Bing offer 4 ad positions. If you are 10 competitors to Google campaigns and only 2 to do on Bing and more Bing offers lower cost per click ... Which of the 2 ad platforms will be the most profitable?

Remember that in Bing you will always go out in the ads since you are only 2 and only 4 positions are available.

I still do not tell you to stop all your Google campaigns and get them on Bing! Not at all! But in many of your areas, Bing can be a great tool to increase your income and even get a market share that you would not have had otherwise.

In closing ... 2 important rules for Bing campaigns:

1- Like your financial portfolio, do not put all your eggs in one basket. Diversify your campaigns! Do it on Google, yes, but also on Bing.

2- Make scenarios A and B on your Bing ads and adjust each month some elements of your campaigns. You can definitely optimize your campaign returns.

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